NVC Lighting and Unilumin Technology reached strategic cooperation!

On 25th, Feb 2021, NVC Lighting and Unilumin Technology held a strategic cooperation signing ceremony at the headquarters of NVC Lighting in Huizhou, announcing that the two parties have reached a strategic cooperation in product development, channel resource integration and sharing. Lianqi Lin, CEO of NVC Lighting, Mingfeng Lin, Chairman of Unilumin Technology and the teams of both parties attended the signing ceremony.

As a leading brand in China's lighting industry, NVC Lighting has been committed to providing users with high-quality lighting solutions for many years. In 2020, the brand value of NVC lighting reached 37.956 billion RMB, occupying the top of China's lighting manufacturer for nine consecutive years. It has 34 operation centers, thousands of franchise stores and tens of thousands of sales outlets in which cover cities, counties, and towns across China mainland. As a leader in the LED display industry, Unilumin has an advanced LED display and outdoor lighting product line. It is the pioneer to develop an IoT application ecosystem for 5G smart poles.

The strategic cooperation between the two parties is based on the premise that products and capability systems are highly complementary. NVC Lighting will integrate the technical advantages of Unilumin Technology in display lighting, 5G smart light pole series products, the advantages of cost-effective general-purpose outdoor lighting products and manufacturing capacity to achieve complementary and alliance between giants with NVC Lighting’s existing product lines; Unilumin Technology will take the advantage of NVC Lighting distributor channels to further expands the smart display market and enlarges its manufacturing capacity for general-purpose outdoor lighting products.

Liangqi Lin, CEO of NVC Lighting said that the cooperation between the two parties maximized the advantages of NVC Lighting in brand and channels and at the same time take the advantages of Unilumin Technology in display technology and manufacturing capabilities. Both parties can further enhance their advantage and provide value-added service. In today's market, it is better to extend each other's value than one company alone and quickly expand products and channels under the traction of a strong brand. This is the best symbiosis and win-win relationship between companies.

Mingfeng Lin, chairman of Unilumin Technology also said that NVC Lighting's large and mature dealer channel network and rich professional lighting products are very attractive to Unilumin Technology. The cooperation between the two parties has made the product lines by the two parties be improved to the greatest extent. Therefore, distributors can obtain one more profit section, users can also get more convenient sales services and ultimately achieve a win-win situation.